A simple map of what you have today, what stays, what moves — and the few things we need to confirm with you.
What we see today
What You Currently Have
Looking at ancientorigins.ca, here's the picture as it stands now.
Ancient Origins Medicinals — a mature, beautifully unified brand: "blending ancient wisdom with modern healthcare."
Four pillars: organic farm, herbal school, botanical dispensary (apothecary), and holistic clinic.
Apothecary (ancientoriginsapothecary.ca, on Shopify) — 225+ plant medicines: tinctures, teas, salves, sprays, flower essences, etc.
Holistic clinic — herbal consults & microdosing, booked through JaneApp.
Your personal practice — energy medicine, spiritual mentorship, ceremony — currently living inside this same website.
The big split
What Stays vs. What Moves
Our understanding: you're selling shares in part of this, so that part stays where it is — and your personal work moves to a new home.
Stays — shares being sold
Ancient Origins (existing site)
The Apothecary / product line
Herbal medicine & clinic
The farm
Herbal education / herbal school
Moves — stays yours
Your New Website
Energy medicine / energy healing
Spiritual mentorship
Ceremony
(Future) the online school
Assumption to confirm: the business you're selling shares in is the
herbal / medicinal side (apothecary, clinic, farm), so it stays on the
existing Ancient Origins site — and your personal spirit-led offerings
come with you to a new, independent site. Did we get the split right? Where do the
apothecary and herbal school truly belong?
First question
What Is the New Website Called?
Is the new home Earthlight Mystery School / earthlightmystery.com — or is it called something else?
Is it one brand for everything you're taking with you, or separate names for the practice vs. the school?
Who owns the Ancient Origins brand, content & domain after the sale — and can you reuse any of it on the new site?
Let's look together
A Look Inside Your FG Funnels
We think the new site — or at least part of it — is going to live on FG Funnels.
Can we log into your FG Funnels together and see what's already there?
What have you already built or set up inside it?
What does it give us out of the box (pages, courses, payments, email, booking)?
Is the plan for the whole new site to be on FG Funnels, or just the school part?
The heart of it
Who Is This For — & What Are You Solving?
For the new, separated business, I want to understand the people you're really speaking to.
Who is the customer? Who are you targeting with this new line — and are they new to this world, or already deep in it?
What experience are they seeking? What kind of journey or feeling are they drawn to?
What pain or discomfort do they carry that you're offering to relieve?
What path are they on to becoming involved with you — how do they go from curious to committed?
How exactly do you solve it? What's the transformation they walk away with?
Vibe: what should they feel arriving, and what state do you want them in when they leave or sign up?
What hesitations or doubts might they have before trusting you?
What are they willing to invest — in both time and money?
How do they like to engage? Live, 1:1, or self-paced?
Who's the right fit — and who isn't? What makes someone perfect for this work vs. not ready?
Walk me through it
The Customer Journey
Picture one real person, start to finish — let's map it together.
They have a problem. What is it, and who are they?
They discover you. How — Google, social media, podcast, word of mouth?
They click and land on the site. What's the first thing you want them to see and feel?
Then what do you want them to do? Book, buy, apply, join a list, watch something?
What do you expect they'll actually do first time around?
What's most valuable to you for that person to do?
Then what? Do you want them to become a repeat customer, or subscribe to something ongoing?
The plan
Let's Lay Out the Phases
Phase One — now
Separate & Build the Second Website
Split your personal offerings out of Ancient Origins and give them a new,
independent home — energy healing, spiritual mentorship, and ceremony, with a fresh
homepage. Driven by the share sale, this is a separation + new site,
not an expansion yet.
Phase Two — later
…You Tell Me
Our guess is this is where the online school gets built out on
FG Funnels (courses, the apprenticeship, the on-demand library, email funnels).
But we'd rather hear it from you — what does Phase Two look like in your mind?
My honest guess
What You'll Probably Need From Me
Based on the pre-work and assumptions in this doc, here's where I think I can help.
One
Beautiful Pages for Your Services
Clean, nicely designed websites for your offerings — essentially
home pages and landing pages — that explain the work, share the
content, and get people excited. These then connect out
to wherever someone books a session, purchases, or enrolls in the school.
Two
Organizing the Back End of the Business
Getting your business software organized — setting up or
unifying your CRM (so all your customers and bookings live in one
place) and likely your financial software too, so the whole back
end runs cleanly across every offering.